Did you know that one billion people (18% of the world’s population!) have at least one disability? Unfortunately, their perspective is rarely captured in formal user research.We’ll discuss what accessibility is, its various forms, why it’s important, and how we (the broader #UX, marketing, consumer, research, design, and product development industries) can individually and collectively better represent the needs of current and future people with disabilities.

Presenter: Nancy Frishberg (Fishbird)