It’s true: Developing brand names is a real job, and one for which linguists are particularly well-suited. In this Career Linguist panel, three professional namers will share their career journeys, how they use their linguistic training at work, and discuss the opportunities available in naming and branding for interested linguists.

Presenters: Will Leben (Stanford/Lexicon), Eric Jackson (Salt Branding), Lynn Nichols (XIP)
Moderator: Laurel Sutton (Catchword)