Developing brand names is both an art and a science – and linguistics is a big part of both. In this workshop, we’ll review the naming process that produces great brand names, discuss techniques for creating and validating names, and touch on more complex issues like naming architectures. We’ll do some collective brainstorming and on-the-fly legal screening to show the importance of finding names that are both appropriate and available.

Presenter: Laurel Sutton (Catchword) and Erin Milnes (creative director at Catchword)